You are not alone. If you or someone
you know needs help, click here.
Joyful Heart in the News
Outtakes From the 'No More' Campaign Are More Powerful Than the Original PSAs: Y&R's 'Speechless' Series
Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all.
Case in point: the Joyful Heart Foundation's "No More" campaign against domestic violence and sexual assault. The pro-bono effort, backed by Young & Rubicam in New York, began late last year with foundation founder Mariska Hargitay directing fellow actresses, actors and celebrities in talk-to-the-camera spots. It accelerated in October, as the NFL, reeling from domestic violence issues, contributed star players like Eli Manning to the cause.
Now, the campaign has rolled out a slew of new 30-second videos. And unlike the talky earlier spots, these ads focus on the moments when words fail. They are outtakes, essentially—unplanned moments where the on-camera talent was at a loss for words. And they make for some pretty powerful spots.