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Joyful Heart in the News
Why Every Business Should Also Get Into the Business of Good
As a founder of a global brand for over 25 years, Michael Stars (I founded it in 1986 year with my husband, Michael), it would be easy for me to only focus on opportunities that made me money or elevated my company's profile. But instead, I've chosen a dual career: one as a business leader, and one as a leader in philanthropy.
Many people ask me how I am able to balance both, and I want to make it clear that it is not only possible to do both, but that each enriches the other. There is so much I have learned in business from my philanthropic work, particularly with women and women's empowerment initiatives. Being a board member to various organizations has not only expanded my network of effective leaders, but it has allowed me to take a closer look at branding and marketing. Both of which are vital to non-profit organizations and businesses.