One Strong 'Ohana: Partners
To spread the One Strong 前hana message of strengthening families to prevent child abuse, we rely on the generosity of our media and corporate sponsors.
We offer our deep appreciation and gratitude to Hawaii News Now, the Honolulu Star Advertiser, MidWeek, Jamba Juice, Whole Foods Market and Fun Factory.
Below please find more information on how each of our partners is supporting One Strong 前hana.
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Hawaii News Now
Hawaii News Now (HNN), the largest television conglomerate in the state, is the exclusive television partner of One Strong ‘Ohana. All three local television stations that are a part of HNN—KHNL8 (NBC affiliate), KGMB9 (CBS affiliate) and KFVE5 (MyNetworkTV affiliate)—are providing in-kind media support to broadcast the public service announcements and other news content to generate awareness on the campaign.
www.HawaiiNewsNow.com |
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Cox Media Group
The Cox Media Group is the exclusive O‘ahu radio media partner of One Strong ‘Ohana and will be providing in-kind media support for the public service announcements and other news content. Nearly 75% of Honolulu’s radio market share comes from Cox Media Group, which stretches across six stations including Hawaiian 105 KINE, KCCN FM 100, Power 104.3, Krater 96, Krater 650 AM and KKNE 940 AM—all of which are a part of this partnership.
www.CoxMediaGroup.com/Honolulu |
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Honolulu Star-Advertiser and MidWeek
The Honolulu Star-Advertiser is the largest—and only—daily newspaper in the state and reaches nearly 150,000 every day. MidWeek, a sister publication of the Honolulu Star-Advertiser, is one of Hawai‘i’s most recognized publications and reaches over 230,000 island households on O‘ahu each week. Together, these publications are the exclusive print media partner of One Strong ‘Ohana and are providing in-kind media support for the public service announcement as well as other news content to spread the campaign’s message across the state.
www.StarAdvertiser.com
www.MidWeek.com
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Jamba Juice
The better-for-you beverage and food destination is selling three Fit 'n Fruitful Smoothies at all locations in Hawai‘i with 25 cents (up to $10,000) from each product donated to One Strong ‘Ohana. In-store Bank of Hawai‘i ATMs are featuring One Strong ‘Ohana promotion and informational tip cards are being distributed for both Jamba Juice employees and consumers.
www.JambaJuice.com |
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Whole Foods Market
With two new locations in Hawai‘i, Whole Foods Market is supporting One Strong ‘Ohana through a variety of in-store opportunities. Both stores will display campaign posters and distribute tip cards at the registers, community events and in employee break rooms. In addition, the stores are also incorporating the campaign messaging in their “Keiki in the Kitchen” cooking classes. In the Kahala store, One Strong ‘Ohana will be the recipient of the “Recycle Your Change” program from April to June 2012. The Maui store is hosting an in-store event for children and families in the month of January. As well, Whole Foods Market’s phone recordings will include educational messages and content from the One Strong ‘Ohana campaign.
www.WholeFoodsMarket.com |
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Fun Factory
The beloved family-friendly entertainment destination consists of 13 locations in Hawai‘i. Each of these locations is distributing tip cards at registers and display campaign posters on-site while the company’s website will feature a One Strong ‘Ohana website banner.
www.FunFactoryGames.com |
Lastly, the One Strong 前hana campaign would not be possible without the creative and strategic direction of AIDIA Studio and the Bennet Group.
AIDIA Studio
This strategic marketing company managed the creative development of the One Strong 前hana campaign. Through their innovative and thoughtful approach, the One Strong 前hana logo, artwork and all visual elements were brought to life.
www.AidiaStudio.com
Bennet Group
The Bennet Group痴 strategic communications team has been a key player from the inception of the One Strong 前hana campaign. Their unique pubic relations and marketing approach created multiplatform opportunities to spread the One Strong 前hana message throughout Hawai訴 and the mainland.
www.BennetGroup.com |
