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2016 Education Accomplishments
Through our education work, we seek to elevate the national conversation around sexual assault, domestic violence, and child abuse; to transform society’s response to this violence by building a community that doesn’t blame survivors, but instead meets them with compassion; and to foster a society that doesn’t tolerate these crimes. We do this through large-scale, high-impact public awareness and education campaigns, community events, digital and social media engagement, media advocacy, our blog and web content, research, and influencing storylines on television and in film. We ended the year with a combined social media audience of more than 207,000 followers. Our educational events, presentations, and programs reached nearly 93,000 people.
NO MORE PSA Campaign
Law & Order: SVU #NOMOREexcuses Marathons
Enough PSA Campaign
Hawaiʻi Says NO MORE PSAs
TALK and TALK STORY Events
- TALK STORY Hawaiʻi
- TALK Los Angeles
- TALK San Francisco
- GenerationJOY NYC TALK: Zoe Flowers
- TALK New York City: Author Nancy Jo Sales
Joyful Heart’s NO MORE PSAs, including spots featuring NFL players and male survivors, continue to reach millions across the country. The combined television advertising value for the “Anthem,” “Excuses,” “Speechless,” and “NFL Players Say NO MORE” PSAs passed the $90 million mark. Since their launch in 2013, these PSAs have aired on television more than 181,000 times—in all 210 media markets—generating more than 2.3 billion impressions.
Joyful Heart partnered with USA Network on four Law & Order: SVU #NOMOREexcuses marathons in 2016, including a marathon on October 23 to mark Domestic Violence Awareness Month. Our companion social media campaign to educate viewers about six ways to support a survivor, which used the hashtag #SupportSurvivors, had a reach of 1 million.
Traffic to our website, featuring additional educational resources, exceeded 5,300 users.
In October, we launched the ENOUGH campaign on television and digital platforms across the country. The PSAs invited men to become an active part of the movement to address, prevent, and end this violence.
We had more than 576,000 views of the videos on social media and a reach of nearly 15 million since our launch date. These spots have aired more than 5,300 times with an audience of over 82 million and $2.9 million in ad value. The launch generated substantial media attention with coverage on launch day reaching an aggregate readership of 393 million and resulting in nearly 30,000 direct shares to social media. Our hashtag, #changetheculture trended on Twitter in New York that day.
On November 16, the highly anticipated Hawaiʻi Says NO MORE PSA campaign launched on all Hawaii News Now networks. The spots featured 23 locally and nationally recognized musicians, television personalities, athletes, cultural practitioners, and community leaders.
Since the launch, the ads have aired more than 300 times on the four Hawaii News Now affiliate stations and have reached a total audience of 2.2 million. With the help of AdWalls, the entire Oahu fleet of TheBus (530 vehicles) was adorned with HSNM print ads. Eleven versions of our PSA ads were displayed across the buses, leading to a total of 7 million monthly impressions, measured using the number of riders per month.
Joyful Heart, in collaboration with the Verizon Foundation and Viacom, is engaged in a multiyear project which seeks to elevate the national conversation around masculinity and engage young men and boys in the movement to end violence against women by reframing their understanding of what it means to be a man.
Joyful Heart convened an advisory committee of national experts on masculinity, including nonprofit leaders, academics, and journalists, to begin advancing this initiative. In December, we held a daylong think tank with the advisory committee, Joyful Heart staff, and Creative Director Rachel Howald, to discuss current perceptions and attitudes about masculinity and developing a creative campaign to move the needle on this issue.
We commissioned original research from GfK, a leading market research firm, on how young men ages 11-24 understand and define what it means to be a man, the roles of men and women, and sexuality and sexual orientation.
The research findings will guide our collaborative effort to develop a creative campaign that reframes the definition of masculinity and promotes cultural change.
Our signature TALK and TALK STORY events bring members of the Joyful Heart community and the public together to talk about sexual and domestic violence and our work.
In Hawaiʻi, we hosted three TALK STORY events during the first quarter of the year. The first was a two-part TALK STORY about cultural trauma and gender violence, where guest speaker Dr. Valli Kalei Kanuha provided an overview of colonization, its impact in Hawaiʻi, and the link to gender violence. On March 8, we hosted two TALK STORY sessions with board members Mark and Danielle Herzlich which explored the connections between masculinity, sports culture, and gender violence.
We held a TALK event about Joyful Heart’s Holistic Healing Arts Retreat research project with Georgetown University in Los Angeles on March 10. Guests participated in an engaging conversation about how the retreat model could be implemented in different communities and how the approach works to heal the body, mind, and spirit.
Members of our joyful community gathered at TALK on September 28 with our featured speaker, Nancy Jo Sales. She discussed her latest book, American Girls: Social Media and the Secret Lives of Teenagers. Nancy led the group in a conversation about social media and how it has shaped a very new experience of an already complicated period of development.
Our San Francisco Bay Area Committee hosted a TALK event on June 10 for guests to learn more about Joyful Heart’s advocacy work to enact rape kit reform legislation on the local, state, and federal level.
GenerationJOY is a group of next generation advocates committed to using their voices and resources to work toward Joyful Heart’s vision of a world free of sexual assault, domestic violence, and child abuse.
On November 15, the committee hosted its first TALK event, which brought committee members and supporters together to discuss ways to support survivors when they disclose their stories. Zoe Flowers, a former Joyful Heart Healing and Wellness team member, and Managing Director Sarah Haacke Byrd provided guests with tools and tips to better equip them to empathically and effectively help someone who feels safe enough to disclose their experience.
On December 1, 40 supporters from the tri-state area attended another TALK event with featured speaker Nancy Jo Sales. The group discussed the influence of social on the minds and hearts of young girls and its impact on their development.
We held our 2016 Joyful Revolution Gala on May 10, bringing together supporters at one of the greatest cultural institutions of the world: Lincoln Center’s David Geffen Hall in the heart of New York City. With our Founder & President, Mariska Hargitay; our gala co-chairs Jessica M. Ambrose, Lorraine Kirke, Sukey Novogratz, and Carrie Shumway; our staff; board of directors; and broader community in attendance, we honored Vice President Joe Biden for his commitment to ending violence against women and girls. We also honored Verizon for its long-standing and fierce commitment to ending domestic violence.
Our gala theme invited guests to ask, “Wouldn’t it be great if...” This included questions like: Wouldn’t it be great if there was a national commitment to helping survivors of sexual assault, domestic violence, and child abuse heal and reclaim their lives? Wouldn’t it be great if we could transform society’s response to these issues? Wouldn’t it be great if we could unite our community to end this violence? We also unveiled our new logo, vision, and mission, ushering in a new era of our work.
More than 300 members of our Hawaiʻi community gathered at the beautiful Kahala Hotel & Resort for our Joyful Mele celebration on September 4. The event included a preview of our Hawaiʻi Says NO MORE PSAs and several musical performances.
The evening was made possible by our honorary chairs Rick Blangiardi and Karen Chang, Herb and Nancy Conley, Adrian Kamali‘i, Valli Kalei Kanuha, Jim Lally, Palama Lee, Jamee Mahealani Miller, Mark Polivka, and Al Tomonari; planning committee chairs Michele Dominick, Nalani Holliday, Lynn Lally, Karen Polivka, and Joyce Tomonari; dinner chairs Lauran and Myrna Bromley, Wendy and Tony Crabb, and Elizabeth Grossman; the Hawaiʻi Hearts—our dedicated group of volunteers; the Hawaiʻi Advisory Committee, and our board of directors.