New Partner AZIAM Proudly Declares: "I Am Pure Joy"

January 25, 2011 | BY NateRichards | FILED UNDER JHF BLOG >

On Saturday, I posted about taking a break for meditation between events in Los Angeles and hinted that we'd have some exciting new updates this week. Here's the first! We are thrilled to announce a new partnership with AZIAM. The company's philsophy is to create "a modern lifestyle brand inspired by the ancient practice of Yoga." AZIAM has created unique products and services that guide your personal Yoga journey (including DVDs, books, juice fasts and supplements), as well as hosting a worldwide community to share your experiences.

On Friday, January 21, at an event honoring Joyful Heart's work in Los Angeles and to celebrate Mariska Hargitay's birthday, AZIAM launched the "I Am Pure Joy" wife-lover tank. The item features a pro-woman twist on the classic "wife beater." Custom made specifically for the Joyful Heart Foundation, this tank reads, "I Am Pure Joy" – a bold message of courage, hope and empowerment.

AZIAM "I Am Pure Joy" Wife-Lover Tank

Each baby rib tank is custom cut, hand made and features gold thread stitching and a one of kind graphic about living, loving and BEING! The tanks are made of an organic supima cotton slub and lycra blend to assure a fashionable, sexy and comfortable fit. This tank features a gold mandala design on the right seam. Ten percent of every sale is donated directly to Joyful Heart. Click here to purchase AZIAM’s "I Am Pure Joy" tank. What do you think of the design and the message? Comment below to share you thoughts.

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