Introducing Pura Vida Bracelets in Support of JHF and NO MORE

June 24, 2013 | BY JoannaColangelo | FILED UNDER JHF BLOG >

Hello Joyful Hearts and happy summer!

I’m back to share some exciting updates on the Joyful Heart products front. We’ve been hard at work to develop new partnerships with companies and offer a wider range of products in our Heartshop. I can’t thank you all enough for sharing your thoughts on what types of products you enjoy and which products you’d like to see more of—it’s been invaluable feedback as we explore these new opportunities. 

One thing that we’ve heard over and over is that it would be helpful to offer a lower-priced product. This has been a challenge for a while, since products that support charity, by nature, tend to be a little more expensive, since a percentage will go to a donation. However, I am so pleased—overjoyed—to introduce our latest joyful product!

The new Pura Vida Joyful Heart/NO MORE bracelet

About three months ago, some of us at Joyful Heart put our heads together with the innovative thinkers at Pura Vida bracelets and developed the Joyful Heart/NO MORE bracelet. Pura Vida is a young company in California, founded by Griffin Thall and Paul Goodman, two creative visionaries who have created a business around supporting hundreds of important causes. Check out their story here.

Each Joyful Heart/NO MORE bracelet only costs $5 and $1 of every bracelet sold will be donated to Joyful Heart. So, think about it…we have 95,000 fans in our Facebook community alone. What if everyone bought a bracelet? That’s $95,000 going to support Joyful Heart’s programs! What if each of our 20,000 Twitter followers bought a bracelet? $20,000! That could help thousands of people we serve every year. 

But these bracelets will do more than just raise money—they’ll create a statement. Like any number of the colorful cause bracelets you’ve seen—maybe even worn yourself—the Joyful Heart/NO MORE bracelet represents a bold statement, a conviction, to say NO MORE to sexual assault, domestic violence and child abuse. They are conversation starters; they are gifts for friends and family to raise awareness; they are a badge of strength and empowerment. 

They’re also fashionable. Each bracelet is 100% waterproof, so go surfing and swimming in your bracelet this summer. Talk about what it represents, help us to educate others and wear it with pride. 

To buy your bracelet today, please click here.  

And, this is just the beginning! Keep checking back for more new products. I have insider knowledge that much more is still to come!

Joanna Colangelo
Manager, Corporate and Foundation Relations

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