MSNBC

The co-founder of “No more” joins Tamron Hall with a look at the campaign’s chilling new Super Bowl commercial about domestic violence. Plus, they discuss a series of PSA’s featuring current NFL players.

After San Francisco resident Heather Marlowe was drugged and raped at the city’s annual Bay to Breakers race in May 2010, she trusted local police to process her rape kit–the evidence collected during a forensic exam–and update her if any leads turned up. When they didn’t call for more than a year, she began researching why.

States across the country are proposing and enacting legislation to tackle the estimated 400,000 untested rape kits nationwide.