Reunion Online

Mariska Hargitay was in town for a series of private appearances, including a dinner at Neiman Marcus’s Mariposa restaurant Sept. 1, to raise awareness and funds for the Joyful Heart Foundation, which she founded out of a desire to heal, educate and empower survivors of sexual assault, domestic violence and child abuse.

Law & Order star Mariska Hargitay had a sort of revelation while visiting Hawaii, and since then has been dedicated to helping abuse victims.

Last night I watched the premier of a beautiful movie about an ugly epidemic. Telling Amy’s Story chronicles the years and incidents of domestic violence that led up to the fatal shooting of Amy Homan McGee, a mother of two who had finally found the courage to escape her abusive husband.

Nine years ago, a Verizon Wireless employee named Amy became a victim of domestic violence. Despite court orders and a legal battle, Amy's husband continued to stalk her, interrupted her work, and ultimately killed her. She was just one of thousands of women affected each year by such violence, and one of far too many to be killed as a result.

Today, digital strategies are essential for any effective cause marketing campaign. Scott Pansky of Allison & Partners shares some numbers, then offers tips on best practices for using digital media.