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Cristina Carlino: From Makeup to Motherhood
When Cristina Carlino launched Philosophy, she created a brand that was about more than cute packaging and nicely scented body washes (though the Falling in Love fragrance is pretty heavenly). In fact, the brand aims to inspire women from both inside and out, using product bottles to pass along messages of hope or friendship while using simple yet effective ingredients. Of course, behind Philosophy is a woman with a philosophy: create a better world, one small step at a time.
Mariska Hargitay’s Charitable “Philosophy”
While she may play tough as nails detective Olivia Benson on Law & Order: Special Victims Unit, this Hollywood actress is showing off her big heart by using her spare time to give back to women in need. Hargitay and her Joyful Heart Foundation joined forces with philosophy to build “healing kits” for women in shelters throughout the LA area to draw attention to the massive budget cuts to the state’s domestic violence services.
Some Social Media Tips for Cause Marketers
Today, digital strategies are essential for any effective cause marketing campaign. Scott Pansky of Allison & Partners shares some numbers, then offers tips on best practices for using digital media.
Joyful Noise: Service Event in Los Angeles
Last November, on a sunny Saturday morning in LA, the Joyful Heart Foundation joined philosophy to raise awareness about the need for domestic violence support services throughout California. Facing one of the worst state budget crises in history, the State of California eliminated their domestic violence services budget, forcing many shelters to turn away or cut services to families in need.
