Reunion Online

Viacom has partnered with Mariska Hargitay’s Joyful Heart Foundation for a new series of PSAs aimed to raise awareness for the NO MORE movement to end domestic violence and sexual assault.

After San Francisco resident Heather Marlowe was drugged and raped at the city’s annual Bay to Breakers race in May 2010, she trusted local police to process her rape kit–the evidence collected during a forensic exam–and update her if any leads turned up. When they didn’t call for more than a year, she began researching why.

Viacom Inc., in partnership with the Joyful Heart Foundation founded by actress and advocate Mariska Hargitay of Law & Order: Special Victims Unit, today announced its commitment to raise awareness for the NO MORE movement to end domestic violence and sexual assault with a new series of groundbreaking NO MORE PSAs.

Viacom and the Joyful Heart Foundation will visit the NASDAQ MarketSite in Times Square in support of NO MORE.

Despite the progress we as a nation have made in the movement to end sexual violence, much work remains.

The night proved to be a big success, both ratings-wise and across social media. The episodes that aired between 7-11pm delivered double-digit ratings increases across the board with an average of 2.6M total viewers. The hashtags #sayNOMORE, #NOMORE and #NOMOREexcuses trended nationally.

To commemorate National Sexual Assault Awareness & Prevention month, and in partnership with Hargitay's Joyful Heart Foundation and the NO MORE campaign, USA will air a special 16-hour SVU "No More Excuses" marathon hosted by Hargitay and her SVU co-stars.

The new campaign speaks to the excuses and myths that male survivors of sexual abuse are confronted with.

The celebrity PSAs (which also feature Hargitay’s Law & Order co-stars) challenge traditional assumptions about victimization, like the ideas that rape victims must have done something to “ask for it,” men are never victims of assault, and it’s easy for women to leave abusive relationships.

Wayne County, Mich., the region where Detroit is located, has been riddled with problems for decades. But when a massive backlog of rape kits was discovered, a few mighty voices decided to work on changing the way sexual assault is viewed and how victims are treated, while also opening every single kit.