Viacom Says NO MORE
In 2014, Viacom signed on as a major media partner of the NO MORE PSA Campaign, bringing talent from its networks to join the NO MORE PSA Campaign and airing the video across its channels, including BET, MTV, VH1, Spike and TV Land, and amplifying our reach across its digital and social platforms.
With an audience of over 700 million people in 160 countries, Viacom is one of the world’s leading media companies—and has a long history of using its media platforms to make a difference. Now, Viacom is focusing its megaphones on bringing greater awareness and action to the issues of domestic violence and sexual assault.
The spots were directed by Mariska Hargitay and produced by Niels Schuurmans, Executive Vice President of Viacom Velocity Creative and Viacom’s social responsibility umbrella, Viacommunity. They feature celebrities including: Dave Navarro, Jane’s Addiction frontman and host of Spike’s Ink Master; Keshia Chanté of BET’s 106 & Park; Nick Lachey, host of VH1’s Big Morning Buzz; Max Joseph of Catfish on MTV, and MTV News correspondent Sway Calloway. They also feature celebrities from across additional networks, including Jemima Kirke, star of Girls (HBO); Natasha Lyonne of Orange Is the New Black (Netflix), and Sophia Bush, star of Chicago P.D (NBC).