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Ads Say 'No More' To Domestic Violence, But Will Audience Listen?
The subtext? No more domestic violence, and no more sexual assault.
Adweek's Top 5 Commercials of the Week: Dec. 12-19
Apple bridges generations, celebrities fall silent, and Ikea shows what kids really want
'NO MORE' Outtakes: Stars at a Loss for Words
The heartfelt moments that make up the new "Speechless" videos in the NO MORE PSA campaign were featured on Access Hollywood.
SVU’s Mariska Hargitay Says NO MORE to Rape and Domestic Violence
If you’ve ever watched even one episode of “SVU,” you can understand why Hargitay, who’s won both Emmy and Golden Globe awards for her portrayal of Det. Benson, has turned activist for the victims of sexual assault and domestic violence. Her latest effort, aimed “at getting the conversation started” about these issues that often “are swept under the carpet,” ironically relies on silence and raw emotion rather than on cleverly scripted words.
The Moment for Change
“Together we can end domestic violence and sexual assault” reads the tagline for NO MORE. The most important word in that phrase? “Together.”
Celebrities Including Hilary Swank and Mariska Hargitay are Rendered 'Speechless' with Emotion in New PSA to Raise Awareness about Domestic Violence
The campaign, which also stars Tim Gunn, Jemima Kirke, Mary J Blige and other famous faces, was launched by the organization NO MORE. The videos feature outtakes from No More's previous campaign, and are completely unscripted.
Outtakes From the 'No More' Campaign Are More Powerful Than the Original PSAs: Y&R's 'Speechless' Series
Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all. Case in point: the Joyful Heart Foundation's "No More" campaign against domestic violence and sexual assault.
Congress Poised To Dedicate $41 Million To Help End Backlog of Rape Kits
“It’s a huge deal,” said Sarah Tofte, vice president of policy and advocacy for the Joyful Heart Foundation, which is pushing for ending the rape kit backlog.
Spending Bill Includes $41 Million to Help Rape Victims
Lawmakers have allocated $41 million to help rape victims as part of the $1.1 trillion spending plan approved by Congress Thursday night.
NFL STARS AND ACTORS ARE RENDERED "SPEECHLESS" BY DOMESTIC VIOLENCE IN THESE POWERFUL PSAS
Some subjects are so painful, it's hard to find the words to talk about them.
