NO MORE PSA Campaign

NO MORE, the global coalition dedicated to ending domestic violence and sexual assault by increasing awareness, inspiring action, and fueling culture change, launched in 2013. As a leading partner, Joyful Heart created and produced the groundbreaking NO MORE PSA campaign.

The Campaign

Joyful Heart's groundbreaking, celebrity-driven NO MORE PSA campaign calls on society to end the silence and inaction around domestic violence and sexual assault. The print and video PSAs, which include more than 75 celebrities, athletes, and public figures, encourage the public to be part of the solution of ending sexual assault and domestic violence.

The NO MORE PSA campaign was spearheaded by the Joyful Heart and directed by our Founder & President Mariska Hargitay in her directorial debut. The campaign was developed in partnership with Y&R, Executive Creative Director/Writer, Rachel Howald, and world-renowned celebrity photographer Timothy White.

The PSA campaign was rolled out across the country in local and national markets in print, broadcast, online and outdoor advertising, in movie theaters across the country, in colleges and universities, and in major airports and medical facilities over the course of several years. The campaign generated more than 4 billion media impressions including more than 1.8 billion impressions from television broadcast, 49 million from outdoor assets and 15 million from print. The campaign secured more than $86 million in donated airtime and pro bono services, and reached every single one of the 210 media markets across the United States.

Click on the links below to view the campaign:

VIDEO AND PRINT: The NO MORE Excuses Series

VIDEO: The Speechless Series

VIDEO AND PRINT: The Male Survivors Series

VIDEO AND PRINT: NFL Players Say NO MORE

VIDEO AND PRINT: Viacom Says NO MORE 

"Society continues to misplace shame and blame on survivors. That has to end. What we saw during the filming, brave and strong and authentic person after person, was people standing up for each other, for the people they love, for their partners, wives, husbands, children, friends, mothers and fathers, for people they’ve never met, for themselves. I was just moved beyond words. NO MORE fills me with confidence and renewed determination."

— Mariska Hargitay 

The NO MORE PSAs are available at no cost to non-profit organizations and educational institutions to co-brand and increase support in their local communities for domestic violence and sexual assault prevention and services. If your organization would like to co-brand any of the ads, click here.